Influence Dental Marketing
Houston, TX

(832) 290-2571
Nikki@NikkiShibley.com
www.NikkiShibley.com


TOPICS:

  • Communication
  • Marketing
  • Practice Management
  • Social Media
  • Team Building

Nikki Shibley

Wish your team possessed the skills and understanding to attract new patients and motivate patients for recare?

Nikki’s program helps dental teams enhance practice efficiency through the development of strong operating procedures. From the front office, to the meeting room and beyond, Nikki helps dental professionals achieve their full potential through the implementation of lucrative, high-impact daily operations. By obtaining the tools necessary to build strong systems and procedures, Nikki’s audiences gain the necessary skills and knowledge for building cohesive teams and attracting (and retaining) the right patients.


If the thought of marketing your practice makes your head spin, you’re not alone.

Effective practice marketing often requires a diverse array of technical and creative skills coupled with in-depth knowledge of key demographics. That being said there is an easier, more impactful (and more cost effective) way to market your practice. With over 25 years of practice management experience, Nikki Shibley offers invaluable insight into what it takes to successfully market a practice from the inside out. In this in-depth session, Nikki invites participants to let go of the competition marketing mindset and embrace the power of a motivated team as practice ambassadors.

Nikki knows that an empowered team strives to exceed practice objectives and will share their enthusiasm with others. Enter internal marketing, the practice of involving staff in the entirety of the marketing process (not just during patient-practice interaction).

Gain a strategy for creating a deeper sense of practice identity, generating more internal referrals, and boosting practice profitability. From identifying your ideal patient to conducting high-impact staff meetings, Nikki will show you how internal marketing can turn your team into a hidden marketing force.

Learning Objectives

  • Discover the importance of internal marketing and outline how to leverage it effectively within your team
  • Learn how to remove the marketing competition mindset and market to your ideal patient
  • Understand the importance of defining your practice culture and how to incorporate this into your marketing strategy
  • Recognize the value of team meetings and understand how to conduct these effectively
  • Identify the connection between internal marketing and word-of-mouth patient referrals

Suggested Format: Full, Partial or Multi-Day; Lecture and/or Hands On Workshop
Suggested Audience: General Dentist and Specialist; Team Members

Why choose Nikki?
  • With over 25 years experience in dental practice management, Nikki Shibley has an advanced understanding of how to develop exceptional relationships between team members and patients.

  • Nikki has an in-depth understanding of practice marketing and team building and knowledge of how to leverage both for maximum success.

  • From the front office, to the meeting room and beyond, Nikki helps dental professionals achieve their full potential through the implementation of lucrative, high-impact daily operations.

  • Nikki’s audiences gain the necessary skills and knowledge for building cohesive teams and attracting (and retaining) the right patients.